Key Value Stores And Its Impact On The Organization Essay

As there is a rise in data volumes, the manageability of data and storing these huge volumes of data became a cause of concern to most of the organizations. It was during this period when Number of SQL or more popularly NoSQL was introduced, to process these large amounts of data efficiently and effectively. For this purpose, various Data Store categories were developed, based on the different data models. Some of the categories are: 1. Key-Value Stores This is the simplest data store. It uses a data model similar to memcached distributed, in-memory cache, with a single key-value index for all of the data. Apart from providing persistence mechanism, key-value stores also provide additional functionalities such as replication, versioning, locking, transactions, sorting and other features. The client interface supports transactional operations such as inserts, delete, update and index lookups. Scalability which is the most important feature of distributed data stores, is provided through the distribution of keys over nodes. None of the key-value stores offer secondary indices or keys. Some commercial key-value stores available in the market are Voldemort, Riak, Redis, Scalaris and Tokyo Cabinet. Most of the products have backward compatibility, which is a good thing. Example: Key-Value store is best suited for simple applications with only one kind of object and the searches are performed based on one attribute only. Suppose you have a web application that performsShow MoreRelatedBest Buy Strategic Analysis1079 Words   |  5 Pagesof customer-centricity, customer focus is regarded more highly among the value chain, giving lower-level employees more power in the profitability of operations. As it stands, lower-level employees will need to take on a higher-level of leadership (B: 4.8) and are expected to make strategic decisions in anticipation of customer buying behaviours (B: 4.1). The major issue among this new placement of responsibility is that store-level and field-level employees have little understanding of corporate objectivesRead MoreOrganizational Culture And Employee Value System1615 Words   |  7 PagesAdopting Organizational Cultural Coming straight from training to Cloths and Accessories (CA) store located in Vitoria, David clearly failed to understand organizational culture and employee value system. He should have picked up the cue from former store manager, Douglas Fischer, â€Å"to know his team before introducing any change†. Organization, just like countries have their own culture and values (Cable and Judge, 1996), David was apt in observing that employee were not smiling, mannequins wereRead MoreAssignment #1- Hrm Capstone 5991393 Words   |  6 Pagesdeveloping their organization for success from the inside out. Their role is pivotal in managing their most important asset: employees and in doing so, their job causes them to be knowledgeable with every human resource discipline. Human resource managers are responsible for developing strategic solutions to employment-related matters that affect the organization’s ability to meet its productivity and performance goals (Mayhew, n.d.). Some of these human resource actions that manger’s will impact are compensationRead MoreStrengths And Weaknesses Of Tesco1323 Words   |  6 PagesIntroduction: In transaction by way of Tesco, it is a British international selling store and overall produce retailer with centre of operations in Welwyn Garden City, Hertfordshire and UK. It is the 3rd biggest selling company in the business domain restrained by revenues and 9th leading shop in the al individuals slow by profits. It has supplies in 12 states from corner to corner Asia and Europe and also it is the products market lead in the UK wherever it takes a marketplace Market Share of everywhereRead MoreHobby Lobby1130 Words   |  5 Pageswhat you Preach   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   An organization, in its simplest form, is comprised of people brought together to achieve a common goal whether it be solving a problem, selling a product or providing a service. The existence of the organization is wholly dependent on the collective body of individuals involved and it is these individuals that are the driving force behind the success or failure of a company. The relationships that connect the people within the organization dictate how the culture is developedRead MoreHuman Resource Management And A Business Or Organizations Performance Essay1428 Words   |  6 Pagesand a business or organizations performance. In such a tough and competitive industry like retail industry Target is able to reserve a top spot and maintain a very high performance to keep the brand name as one of the best and largest retailer nationwide. Target invest high in its employee to prepare them to be future managers that able and capable of take responsibil ity and add values to the business. The company HR strategies are keys factors to build a workforce that add values and meet customersRead MoreInternal and External Factors1425 Words   |  6 Pagessetting for any company is identifying internal and external factors that will have an impact on the success of a company as well as determining how they will impact the company. Knowing what the influences are and how they will impact the company allows a company to plan and set goals accordingly. For the purposes of this paper the company Goodwill is going to be used as an example. This paper will identify some key internal and external factors that influence the company, how those internal and externalRead MoreBusiness Risks And Inherent Risks1512 Words   |  7 PagesBusiness Risks and Inherent Risks Starbucks’ success depends significantly on the value of their brands and failure to preserve their value, either through their actions or those of their business partners, could have a negative impact on their financial results. Brand value is based in part on consumer perceptions on a variety of subjective qualities. Business incidents, whether one-time or recurring and whether originating from Starbucks or their business partners, that weaken consumer trust, suchRead MoreSTR 581 Implementation Plan1497 Words   |  6 Pagessmall-box-retailer and has grown tremendously with over 75 years of retail experience. Adding continued success to the organization is imperative to incorporate an implementation, strategic controls, and contingency plans to add value and structure to the business. This paper is structured to suggest options for implementation and strategic controls plans of action for contingency plans. Include key success factors of budget, forecast financials, and a break-even chart. Also, included is a risk managementRead MoreMonetary Development And The Federal Reserve System1630 Words   |  7 Pagesincrement is fiscal strategy. Money related arrangement chooses what value a man pays for a thing at the store, the amount of premium a man will get charged on an advance for an auto. These are all things that no one genuinely asks themselves, a great many people simply search around and pick the best value or the best financing cost that they can bear to pay. Financial approach comprises of intentional changes in the cash supply to impact loan costs and consequently the aggregate level of spending in

Feeding Your Brain Essay - 1716 Words

Feeding Your Brain As a typical college student, I suffer from daily stresses, lack of sleep and lack of a proper diet. I have pulled countless all nighters; my body and brain fueled only by coffee, chocolate and pizza, in order finish a paper or study for an exam. As a result, I may have done better on the paper or test, but I was being very unkind to my body and brain. In terms of nutrition, it is important to think of the brain as just another organ in the body. The food and other substances we put into our bodies affect our behavior, mood, thoughts and emotions. The brain responds very quickly to proper nutrition. However, as a college student who dines daily in the dining hall, I most likely do not get the nutrients needed to†¦show more content†¦The proteins raise the level of the amino acid tyrosine in the blood and brain. If more tyrosine is present, the bodys neurons will produce more norepinephrine and dopamine. Norepinephrine is an excitatory neurotransmitter that makes you feel mot ivated, alert and able to concentrate. It is also necessary for the brain to form new memories and to transfer memories from short term to long-term storage. Dopamine is also a neurotransmitter associated with activity and fine muscle coordination and aids in healthy assertiveness, autonomic nervous system and immune system functions. Dopamine levels can be depleted by lack of sleep and high stress. So, it is important replenish dopamine levels with a protein packed breakfast after a hard night of studying (4). Eggs yolks contain a high amount of lecithin, which contains the fat like substance choline. Choline belongs to the Vitamin B family and is needed to metabolize fats. It is also the primary building block of acetylcholine, the neurotransmitter essential for concentration, focus, muscle coordination and storage and recall of memory (4). Orange Juice: Vitamin C and E help fight off free radicals that destroy dopamine and norepinephrine. During times of stress and illness your body uses up a lot of Vitamin C. Most animals produce their own Vitamin C, but humans doShow MoreRelated Breast Feeding vs Formula Essay1357 Words   |  6 Pages Breast-feeding is nutritionally, emotionally and physically superior for a mother and her child. â€Å"Human breast milk is not standard nor is it interchangeable with cow’s milk. It is a dynamic fluid that changes in composition to meet the needs of the baby as it grows† (â€Å"Giving your Baby... Diet.† par. #10). Breast milk contains growth factors and antibodies which stimulate the growing baby and protect it from illness such as diarrhea, ear infections, rashes, allergies, asthma, skin problems, pneumoniaRead MoreEating Disorders And The Binge Eating Disorder1578 Words   |  7 Pagescomes from a part of the brain that is older in terms of evolutionary history. 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Basically our unconscious mind is that part of the brain that functions 24/7, but we essentiallyRead MoreFeeding An Infant Is One Of The Best Ways A Parent Or A Care Provider1354 Words   |  6 Pages Feeding an infant is one of the best ways a parent or a care provider can demonstrate affection, nurturing, and security needed to develop early positive experiences that will serve as a template for a young brain to develop and function harmoniously. The first five years of a child’s life are both dynamic and important in healthy brain development. As infants get older, they will learn as fast as they will in their entire life during their earliest days. Infants require a nurturing environmentRead MoreNutritional Needs Ad Essay604 Words   |  3 Pagesfolic acid, vitamin D, protein, and Iron. A few ways you can obtain these are through peanut butter, milk, eggs, poultry, meat, and cereal. There are things that could happen to your child if you do not watch what you eat as for as disease and health concerns in general. A few of those concerns could be abnormal brain development, higher risk of diabetes, obesity, heart problems and possible lower IQ. There are always things that can be eaten that are good for you and things that are bad forRead MorePremature Babies And The Obstacles Involved1550 Words   |  7 Pagesfull-term babies. Some can breathe on their own, but many just need supplemental oxygen to help them breathe (versus a machine breathing for the child). Some can be breastfed or bottle-fed, but those who have breathing difficulties will usually need a feeding tube. Babies born at this time are less likely than babies born earlier to develop serious medical disabilities resulting from premature birth, though they remain at a higher risk for learning and behavioral problems. A baby s gestation being betweenRead MoreThe Breast Vs. 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Terri was diagnosed to be in a Persistent Vegetative State (P.V.S), which is â€Å"a permanent and irreversible state of unconsciousness in which there is an absenceRead MoreImproving Feeding Outcomes Of An Infant Driven Feeding Pathway1478 Words   |  6 Pages Improving Feeding Outcomes in the NICU: Establishing an Infant-Driven Feeding Pathway Laura Pabich BSN, RN The University of Iowa College of Nursing â€Æ' Improving Feeding Outcomes in the NICU: Establishing an Infant-Driven Feeding Pathway The most common reason preterm infants face prolonged hospitalization in a Neonatal Intensive Care Unit (NICU) is a delay in acquiring full oral feedings (Shaker, 2013). The purpose of this project is to improve feeding outcomes for preterm infants at BlankRead MoreThe Health Organization And The American Academy Of Pediatrics Recommend Exclusive Breastfeeding1531 Words   |  7 Pagesthe fact that it is more time consuming, and relying on formula leads to a more comfortable and better lifestyle. Mothers would say that formula feeding permits free time for other important things, and feeding responsibilities can be shared with the spouse. Also, being able to drink coffee and alcohol without worrying is considered satisfying. Infant feeding should not be considered a lifestyle choice but rather as an essential health concern. Breastfeeding should be the only option when having a baby

Madness of Lear Edgar Free Essays

Madness is considered to be the root of all endings. In addition, the overall mental and physical state of madness is seen as shameful to many people, as well as disrespectful to oneself and others. With that being said, the motif of madness one thing that no man wants to experience. We will write a custom essay sample on Madness of Lear Edgar or any similar topic only for you Order Now But in Shakespeare’s King Lear, madness appears in various forms and functions as the central theme, and leads many of the characters, including Lear himself, to their demise. In the beginning of the play, Lear is characterized as a very prideful individual, who is obsessed with power and self-love. But as the plot of the play progresses, numerous situations arise and Lear endures a rollercoaster of emotions, which ultimately shape him into a different person. Lear’s overall changes throughout the play all have something in common: a decrease in power and an increase in grief and sympathy. Each obstacle that Lear goes through pushes his pride more and more towards self-pity and sadness, which are emotions that a King of his stature is not used to having to deal with. Through his perspective at this point, he fears that he is going mad, and Lear is so obsessed with control that the thought of losing it all makes him believe that he is losing his sanity as well. However, after he constantly gets pushed to experience self-evaluation with each situation. Lear undergoes a rebirth, even though it is too late for the King at this stage of the play. Another character in King Lear, Edgar, also endures the play’s central theme of madness, but in a different way. Edgar feigns his insanity to stay alive, by disguising himself as the beggar â€Å"Poor Tom†, in order for his father, Gloucester, to accept him after Edmund, Gloucester’s illegitimate son, tricks their father into thinking that Edgar is a madman and wants to murder his father. Edgar fames madness throughout the play and disguises himself as the madman that Edmund has betrayed him to be, since at the time the insane were virtually invisible to society. Ironically, Edgar’s time as a supposedly insane beggar prepares him to defeat Edmund at the close of the play. Shakespeare uses both of these characters to mirror and contrast one another’s states to madness and to illustrate the play’s deeper meanings. While Edgar pretends to be mad, Lear is actually mad. Edgar stimulates insanity and foreshadows Lear’s madness, as it grows stronger throughout the play. The two end up joining, and it ultimately provides Lear with important wisdom by reducing him to his bare humanity, stripped of all royal pretentions. However, the real madness of Lear and the assumed madness of Edgar both play against one another to make out of the chaos a harmony in the kingdom through self-revelation, wisdom, and humility. Eventually, the madness comes to an end. Edgar unveils his disguise of madness and overthrows Edmund, while Lear’s madness leads to his demise. Overall, Shakespeare delves into the issues of age, power, lust, betrayal, and most of all, pure madness. The play shines a light on various faults in humanity, including self-indulgence and the desires to only think about oneself. In the end, greed and egotism can really only result in madness. How to cite Madness of Lear Edgar, Papers

The Magus free essay sample

Maurice Conchis – Wealthy intellectual who is a main player in the masques. * Lily de Seitas – Young woman who is involved in the masques and with whom Nicholas falls in love. Other * Joe – young black man, involved in the masques. * Maria – Conchiss maid. * Demetriades – Fellow teacher at the school. * Lily de Seitas (older) – Lilys mother. Rose de Seitas – Lilys  identical twin sister * Benji de Seitas – the older Lily de Seitass young son. * Kemp – Unmarried woman who rents Nicholas a room in London. * Jojo – Young girl whom Nicholas pays to accompany him. The Magus  is told from the point of view of Nicholas Urfe, who is bored with life. Having attended Oxford and taught for a year at a public school, he decides to take a position as the English teacher at the Lord Bryon School in Greece, on the island of Phraxos. Nicholas looks up a former teacher there, and is warned to Beware of the waiting-room, without explanation. Nicholas is not deterred, but during the last few weeks before he leaves, he meets Alison Kelly, an Australian girl who is about to begin training as an airline stewardess. They are both sophisticated about sex and somewhat cynical, but each experiences some regret as they go their separate ways. During his first six months on Phraxos, Nicholas finds the school claustrophobic but the island beautiful. He realizes that he cannot write good poetry and that he is having difficulty forgetting Alison. In a funk, he visits a brothel in Athens and contracts a venereal disease. He seriously contemplates suicide. The first of the novels three parts ends at this point. The mysteries begin as Nicholas goes swimming and someone leaves a book of poems, evidently meant for him to find. As he looks in the woods nearby, he finds a gate to a villa with a nearby sign  Salle DAttente, French for waiting room. One of his colleagues at the school explains that the villa is owned by a rich recluse named Maurice Conchis. Nicholas decides to look him up and finds, inexplicably, that he is expected. After some conversation, as Nicholas is leaving, he finds an old-fashioned glove on the path and surmises that someone has been watching them. Invited back for the next weekend, Nicholas is astonished by Conchis collection of art and by his claim to be psychic. After dinner, Conchis tells Nicholas about an episode in his boyhood when he was fifteen and met a fourteen-year-old girl named Lily Montgomery, whose image haunted him afterward. They were both musically inclined and fell in love, but in 1914, she led him to feel that he ought to volunteer for the army. Conchis explains that he deserted at the battle of  Neuve Chapelle, and offers Nicholas a chance to gamble with his own life by rolling a die and promising that he will take a cyanide pill if the die comes up six. It does, but Nicholas refuses to take the pill; Conchis seems to approve his decision, and reveals that the die was loaded against the rolleras was World War I against the soldiers. That night, as Nicholas is going to sleep, he hears voices singing a war song and smells a foul stench. The next day Conchis encourages Nicholas to read a pamphlet by Robert Foulkes, written as he was waiting to be hanged in 1677. Nicholas takes it with him on a walk, falls asleep, and awakes to see a man in 17th-century dress staring at him from across a ravine. The man disappears before Nicholas can reach him. At dinner that night, Conchis tells of his wartime pretense to be on leave so that he could return to England to visit Lily. As Nicholas retires, he hears a harpsichord accompanied by a recorder, and investigates, to find Conchis and a beautiful girl dressed in Edwardian clothes, but he declines to interrupt them. The next weekend Lily joins them after dinner and speaks in the language of the early 1900s. Their conversation is interrupted when a horn sounds, a spotlight illuminates a nymph who runs by, pursued by a satyr, and another woman seems to shoot the satyr with an arrow. Nicholas is bewildered but decides that Conchis must be re-creating masques for his own amusement. Lily refuses to explain, and Conchis talks in parables. He describes an attempt to found a Society for Reason after the war, and he tells the story of a rich collector whose mansion is burned by a resentful servant. Nicholas begins to fall in love with Lily, who professes to be as mystified by what Conchis may be up to as Nicholas is. Conchis explains that she is a schizophrenic whom he indulges by letting her manipulate men in the controlled environment at Bourani, but that Nicholas must not believe what she tells him. For the weekends culminating experience, Conchis hypnotizes Nicholas, who experiences the separateness of himself from everything else. Nicholas leaves eager to return for more adventures. Alison has invited Nicholas to Athens the next weekend. Nicholas finds the villa closed up, so he meets her and falsely tells her that he is suffering from syphilis. They have an enjoyable weekend climbing in the mountains, at the end of which, back in Athens, Nicholas confesses his lie and tells her about Bourani and Lily. Alison is hurt, and gives him an ultimatum: She will quit her job and join him on Phraxos, or she will leave him. When Nicholas hesitates, a violent argument ensues, and she refuses to let him back in their hotel room. When Nicholas returns to the villa, Conchis drops the pretense that Lily is a schizophrenic and tells him that she and her twin sister are actresses named Julie and June, whom Conchis has hired for a theatrical experiment. The first evening, Conchis tells Nicholas the story of Henrik Nygaard, a blind madman who believes that he talks with God. Afterward, Nicholas goes to a passionate rendezvous with Julie in the woods, where he is shocked to discover that Julie has sent her twin sister instead. June explains that they feel like prisoners, always watched by Conchis black valet, Joe, repeatedly told to learn lines and to prepare for improvisations, but never told what it all means. The next day the twins tell Nicholas their backgrounds and show him documents to support their statements. After a day of being shadowed by Joe, even while they are inside an empty chapel, the twins leave with Conchis on his yacht, vowing to insist that he begin to be forthright with them all. The next Wednesday the yacht returns, and Julie meets Nicholas at night to assure him that there will be no more pretense of schizophrenia; however, Nicholas is to join the twins in the improvisation the next weekend, after which all will be explained. Julie again avoids sex with Nicholas, pleading her menstrual period. On his way back to school in the dark, Nicholas is stopped by a patrol of soldiers in Nazi uniforms, who proceed to beat up a captured partisan. To Nicholass dismay, he receives a letter on Friday that he will not be welcome, after all, at the villa that weekend. Nicholas receives two letters the next Thursday, one from Julie indicating that Conchis has told her that Nicholas was sick and the other from Alisons roommate telling Nicholas that Alison has committed suicide. He does not reveal this to Conchis the next weekend, but demands to know the truth. Conchis explains that he is experimenting with a new form of theater, without audience, in which everyone is an actor. Conchis continues the supposed story of his life with the narrative of the German occupation, when he served as mayor of Phraxos. A crucial event, interpreted differently by different characters in the novel, occurred after the killing of three Austrian soldiers by guerrillas. Conchis was told that the lives of eighty villagers about to be executed in reprisal would be spared if he would club the guerrilla leader to death; he refused, and took his place with the hostages, but managed to survive the mass execution. Conchis then explains that Julie is his mistress and that they are all about to leave. When Nicholas tries to confront Julie, she disappears, playfully demonstrating one of their hiding places in an old bunker. Inside, she denies what Conchis has said, but as she climbs out of the bunker, she is grabbed and Nicholas locked in. When he gets out, he finds the villa shut up and a skull and a doll hanging from a nearby tree. Nicholas does not know what to think and returns to school. Several nights later, June appears at the school in distress, concerned about Julie. She says that they have lied to Nicholas and falsified documents about who they are. Nicholas explains that their games have cost the life of Alison. She apologizes, and explains that Conchis is really a psychiatrist doing research and that Julie is at his house in the village, to which June offers to take Nicholas. When he arrives, Nicholas and Julie make passionate love, after which she tells him that Julie is not really her name, and walks out. Three men walk in and restrain Nicholas as they administer an injection that makes him lose consciousness. Some days later, Nicholas revives, is dressed in ritual garb, and is taken to a chamber decorated with symbols, where he is seated on a throne facing 12 figures in bizarre costumes. As they unmask, they are introduced as psychiatrists, including the former Lily as Dr. Vanessa Maxwell, who reads a clinical diagnosis of Nicholass psychological problems. She is then stripped to the waist and tied to a flogging frame, as Nicholas is handed a cat-o-nine-tails and invited to judge herand the othersby choosing to flay her or not. He declines. Then Nicholas is tied to the frame, to watch Lily and Joe make tender love in front of him. Afterward, he is again made unconscious. Nicholas awakens on the mainland, alone. He returns to the school and gets himself fired. He goes back to the villa and searches for clues. Although he finds a typescript of a story about how a prince learns to become a magician by accepting that life is full of illusion, Nicholas goes on looking for expla- nations. The second part of the book ends with his discovery that Alison is still alive, her supposed suicide evidently part of the charade. In the last part, Nicholas continues his research. Nicholas finds no record of Conchis supposed credentials in psychology. He interviews one of his predecessors at the Lord Byron School, now living as a monk in Italy, but the monk is not interested in helping Nicholas. He finally succeeds in locating a house in which a Montgomery lived during World War I and the inhabitant directs him to one of the Montgomery daughters, a Mrs. Lily de Seitas. At first, she toys with Nicholas, but when he finds out that she has twin daughters of her own, she admits that she is a friend of Conchisand of Alison. Nicholas is angry, partly over her refusal to tell him where Alison is, but he gradually overcomes his resentment and they meet again. Nicholas begins to appreciate what has happened, and even declines to discuss it with his immediate predecessor at the Lord Byron School. Finally, Alison appears when he least expects her, and they have a confrontation in Regents Park, where he at first imagines that they are being watched from Cumberland Terrace. Nicholas issues her an ultimatumthem or me. She rejects the ultimatum, and Nicholas walks away from her. When she follows him, he slaps her without understanding why. Then he realizes that they are unobserved and asks forgiveness. The novel ends at that point, with their future relationship uncertain.

The Magus free essay sample

Maurice Conchis – Wealthy intellectual who is a main player in the masques. * Lily de Seitas – Young woman who is involved in the masques and with whom Nicholas falls in love. Other * Joe – young black man, involved in the masques. * Maria – Conchiss maid. * Demetriades – Fellow teacher at the school. * Lily de Seitas (older) – Lilys mother. Rose de Seitas – Lilys  identical twin sister * Benji de Seitas – the older Lily de Seitass young son. * Kemp – Unmarried woman who rents Nicholas a room in London. * Jojo – Young girl whom Nicholas pays to accompany him. The Magus  is told from the point of view of Nicholas Urfe, who is bored with life. Having attended Oxford and taught for a year at a public school, he decides to take a position as the English teacher at the Lord Bryon School in Greece, on the island of Phraxos. Nicholas looks up a former teacher there, and is warned to Beware of the waiting-room, without explanation. Nicholas is not deterred, but during the last few weeks before he leaves, he meets Alison Kelly, an Australian girl who is about to begin training as an airline stewardess. They are both sophisticated about sex and somewhat cynical, but each experiences some regret as they go their separate ways. During his first six months on Phraxos, Nicholas finds the school claustrophobic but the island beautiful. He realizes that he cannot write good poetry and that he is having difficulty forgetting Alison. In a funk, he visits a brothel in Athens and contracts a venereal disease. He seriously contemplates suicide. The first of the novels three parts ends at this point. The mysteries begin as Nicholas goes swimming and someone leaves a book of poems, evidently meant for him to find. As he looks in the woods nearby, he finds a gate to a villa with a nearby sign  Salle DAttente, French for waiting room. One of his colleagues at the school explains that the villa is owned by a rich recluse named Maurice Conchis. Nicholas decides to look him up and finds, inexplicably, that he is expected. After some conversation, as Nicholas is leaving, he finds an old-fashioned glove on the path and surmises that someone has been watching them. Invited back for the next weekend, Nicholas is astonished by Conchis collection of art and by his claim to be psychic. After dinner, Conchis tells Nicholas about an episode in his boyhood when he was fifteen and met a fourteen-year-old girl named Lily Montgomery, whose image haunted him afterward. They were both musically inclined and fell in love, but in 1914, she led him to feel that he ought to volunteer for the army. Conchis explains that he deserted at the battle of  Neuve Chapelle, and offers Nicholas a chance to gamble with his own life by rolling a die and promising that he will take a cyanide pill if the die comes up six. It does, but Nicholas refuses to take the pill; Conchis seems to approve his decision, and reveals that the die was loaded against the rolleras was World War I against the soldiers. That night, as Nicholas is going to sleep, he hears voices singing a war song and smells a foul stench. The next day Conchis encourages Nicholas to read a pamphlet by Robert Foulkes, written as he was waiting to be hanged in 1677. Nicholas takes it with him on a walk, falls asleep, and awakes to see a man in 17th-century dress staring at him from across a ravine. The man disappears before Nicholas can reach him. At dinner that night, Conchis tells of his wartime pretense to be on leave so that he could return to England to visit Lily. As Nicholas retires, he hears a harpsichord accompanied by a recorder, and investigates, to find Conchis and a beautiful girl dressed in Edwardian clothes, but he declines to interrupt them. The next weekend Lily joins them after dinner and speaks in the language of the early 1900s. Their conversation is interrupted when a horn sounds, a spotlight illuminates a nymph who runs by, pursued by a satyr, and another woman seems to shoot the satyr with an arrow. Nicholas is bewildered but decides that Conchis must be re-creating masques for his own amusement. Lily refuses to explain, and Conchis talks in parables. He describes an attempt to found a Society for Reason after the war, and he tells the story of a rich collector whose mansion is burned by a resentful servant. Nicholas begins to fall in love with Lily, who professes to be as mystified by what Conchis may be up to as Nicholas is. Conchis explains that she is a schizophrenic whom he indulges by letting her manipulate men in the controlled environment at Bourani, but that Nicholas must not believe what she tells him. For the weekends culminating experience, Conchis hypnotizes Nicholas, who experiences the separateness of himself from everything else. Nicholas leaves eager to return for more adventures. Alison has invited Nicholas to Athens the next weekend. Nicholas finds the villa closed up, so he meets her and falsely tells her that he is suffering from syphilis. They have an enjoyable weekend climbing in the mountains, at the end of which, back in Athens, Nicholas confesses his lie and tells her about Bourani and Lily. Alison is hurt, and gives him an ultimatum: She will quit her job and join him on Phraxos, or she will leave him. When Nicholas hesitates, a violent argument ensues, and she refuses to let him back in their hotel room. When Nicholas returns to the villa, Conchis drops the pretense that Lily is a schizophrenic and tells him that she and her twin sister are actresses named Julie and June, whom Conchis has hired for a theatrical experiment. The first evening, Conchis tells Nicholas the story of Henrik Nygaard, a blind madman who believes that he talks with God. Afterward, Nicholas goes to a passionate rendezvous with Julie in the woods, where he is shocked to discover that Julie has sent her twin sister instead. June explains that they feel like prisoners, always watched by Conchis black valet, Joe, repeatedly told to learn lines and to prepare for improvisations, but never told what it all means. The next day the twins tell Nicholas their backgrounds and show him documents to support their statements. After a day of being shadowed by Joe, even while they are inside an empty chapel, the twins leave with Conchis on his yacht, vowing to insist that he begin to be forthright with them all. The next Wednesday the yacht returns, and Julie meets Nicholas at night to assure him that there will be no more pretense of schizophrenia; however, Nicholas is to join the twins in the improvisation the next weekend, after which all will be explained. Julie again avoids sex with Nicholas, pleading her menstrual period. On his way back to school in the dark, Nicholas is stopped by a patrol of soldiers in Nazi uniforms, who proceed to beat up a captured partisan. To Nicholass dismay, he receives a letter on Friday that he will not be welcome, after all, at the villa that weekend. Nicholas receives two letters the next Thursday, one from Julie indicating that Conchis has told her that Nicholas was sick and the other from Alisons roommate telling Nicholas that Alison has committed suicide. He does not reveal this to Conchis the next weekend, but demands to know the truth. Conchis explains that he is experimenting with a new form of theater, without audience, in which everyone is an actor. Conchis continues the supposed story of his life with the narrative of the German occupation, when he served as mayor of Phraxos. A crucial event, interpreted differently by different characters in the novel, occurred after the killing of three Austrian soldiers by guerrillas. Conchis was told that the lives of eighty villagers about to be executed in reprisal would be spared if he would club the guerrilla leader to death; he refused, and took his place with the hostages, but managed to survive the mass execution. Conchis then explains that Julie is his mistress and that they are all about to leave. When Nicholas tries to confront Julie, she disappears, playfully demonstrating one of their hiding places in an old bunker. Inside, she denies what Conchis has said, but as she climbs out of the bunker, she is grabbed and Nicholas locked in. When he gets out, he finds the villa shut up and a skull and a doll hanging from a nearby tree. Nicholas does not know what to think and returns to school. Several nights later, June appears at the school in distress, concerned about Julie. She says that they have lied to Nicholas and falsified documents about who they are. Nicholas explains that their games have cost the life of Alison. She apologizes, and explains that Conchis is really a psychiatrist doing research and that Julie is at his house in the village, to which June offers to take Nicholas. When he arrives, Nicholas and Julie make passionate love, after which she tells him that Julie is not really her name, and walks out. Three men walk in and restrain Nicholas as they administer an injection that makes him lose consciousness. Some days later, Nicholas revives, is dressed in ritual garb, and is taken to a chamber decorated with symbols, where he is seated on a throne facing 12 figures in bizarre costumes. As they unmask, they are introduced as psychiatrists, including the former Lily as Dr. Vanessa Maxwell, who reads a clinical diagnosis of Nicholass psychological problems. She is then stripped to the waist and tied to a flogging frame, as Nicholas is handed a cat-o-nine-tails and invited to judge herand the othersby choosing to flay her or not. He declines. Then Nicholas is tied to the frame, to watch Lily and Joe make tender love in front of him. Afterward, he is again made unconscious. Nicholas awakens on the mainland, alone. He returns to the school and gets himself fired. He goes back to the villa and searches for clues. Although he finds a typescript of a story about how a prince learns to become a magician by accepting that life is full of illusion, Nicholas goes on looking for expla- nations. The second part of the book ends with his discovery that Alison is still alive, her supposed suicide evidently part of the charade. In the last part, Nicholas continues his research. Nicholas finds no record of Conchis supposed credentials in psychology. He interviews one of his predecessors at the Lord Byron School, now living as a monk in Italy, but the monk is not interested in helping Nicholas. He finally succeeds in locating a house in which a Montgomery lived during World War I and the inhabitant directs him to one of the Montgomery daughters, a Mrs. Lily de Seitas. At first, she toys with Nicholas, but when he finds out that she has twin daughters of her own, she admits that she is a friend of Conchisand of Alison. Nicholas is angry, partly over her refusal to tell him where Alison is, but he gradually overcomes his resentment and they meet again. Nicholas begins to appreciate what has happened, and even declines to discuss it with his immediate predecessor at the Lord Byron School. Finally, Alison appears when he least expects her, and they have a confrontation in Regents Park, where he at first imagines that they are being watched from Cumberland Terrace. Nicholas issues her an ultimatumthem or me. She rejects the ultimatum, and Nicholas walks away from her. When she follows him, he slaps her without understanding why. Then he realizes that they are unobserved and asks forgiveness. The novel ends at that point, with their future relationship uncertain.

A Day In The Life Of An Ancient Athenian Essays - Women In Greece

A Day in The Life of an Ancient Athenian jenn neff A day in the life of an ancient Athenian Welcome to Athens, the marvel of Greece! The city which is the fountainhead of beauty, wisdom and knowledge. Even as your ship approaches the Athenian harbor Piraeus, you can see the marble monuments of the Acropolis and the shining golden edge of the spear, which belongs to the gigantic statue of the goddess Pallas Athene. This is one of the greatest works of the sculptor Phidias, and symbolizes both the power and justice of the "violet city" as it was called by his contemporaries. Athenian women had virtually no political rights of any kind and were controlled by men at nearly every stage of their lives. The most important duties for a city dwelling woman were to bear children preferably male and to run the household. Duties of a rural woman included some of the agricultural work: the harvesting of olives and fruit was their responsibility. Since men spent most of their time away from their houses, women dominated Athenian home life. The wife was in charge of raising the children, spinning, weaving and sewing the family's clothes. She supervised the daily running of the household. In a totally slave based economy, plentiful numbers of female slaves were available to cook, clean, and carry water from the fountain. Only in the poorest homes was the wife expected to carry out all these duties by herself. A male slave?s responsibilities were for the most part limited to being doorkeeper and tutor to the male children. Athenian women had very limited freedom outside the home. They could attend weddings, funerals, some religious festivals, and could visit female neighbors for brief periods of time. In their home, Athenian women were in charge! Their job was to run the house and to bear children. Most Athenian women did not do housework themselves. Most Athenian households had slaves. Female slaves cooked, cleaned, and worked in the fields. Male slaves watched the door, to make sure no one came in when the man of the house was away, except for female neighbors, and acted as tutors to the young male children. Wives and daughters were not allowed to watch the Olympic Games as the participants in the games did not wear clothes. Chariot racing was the only game women could win, and only then if they owned the horse. If that horse won, they received the prize. . Women spent much of their time in the courtyard of the house, the one place where they could regularly enjoy fresh air. Athenian cooking equipment was small and light and could easily be set up there. In sunny weather, women sat in the roofed over areas of the courtyard, for the ideal in female beauty was a pale complexion. Women?s clothes underwent relatively few changes in style. Greek clothing was very simple. Men and women wore linen in the summer and wool in the winter. The ancient Greeks could buy cloth and clothes in the agora, the marketplace, but that was expensive. Most families made their own clothes, which were simple tunics and warm cloaks, made of linen or wool, dyed a bright color, or bleached white. Clothes were made by the mother, her daughters, and female slaves. They were often decorated to represent the city-state in which they lived. The two most commonly worn garments were the chiton or tunic and the himation or cloak. The chiton came in two styles. Its earlier Doric version, preferred by Athenian women until the end of the 6th century BC, was called the peplos and was made of wool. Cut into a simple rectangle measuring half again the height of the person wearing it, it was folded over, wrapped around the body, and pinned at the shoulders and side. It was sleeveless, with large arm openings. Expensive versions were decorated with elaborate woven figures or designs. The Ionian chiton was made of linen that fell into more elaborate vertical folds than its heavier wool counterpart. The sides were sewn up to create a long cylinder, which was then caught, by a girdle or cord at the waist. Short sleeves were added to the sides. Athenian houses, in the 6th and

A Microcosm of the American Te essays

A Microcosm of the American Te essays An Analysis of Two Editorial Sections; The San Francisco Chronicle and the Daily Review While The San Francisco Chronicle focuses on national security issues, the Hayward paper, The Daily Review is looking around at the fall out of September 11th as well as at other national issues. B. The security issues as seen in the San Francisco paper C. The more general national issues as seen in the Hayward paper a. Between the two most of our national issues are covered, but there is a distinct difference in the tone of voice of each paper. While The San Francisco Chronicle focuses on national security issues, the Hayward paper, The Daily Review is looking around at the fall out of September 11th. The Chronicle has a tone that is altogether more serious than that of the Hayward paper; they both show the mark left on us all by the terrorist attacks. The San Francisco paper wants us to remain attentive to the worldwide implications and what we need to do in the coming days. The major focus of the Opinion pages of the Chronicle is terrorism and what we should now do to combat future attacks. This Weeks Issue is firearms in the cockpit. The paper printed four short responses, both agreeing and disagreeing with arming pilots. There is also a great debate surrounding Barbara Lee and her vote against giving Bush all out power. While most readers thought that she should be seen as a strong black woman and someone to be proud of, still there were others who thought she was an embarrassment. The opinion pages of the Chronicle differ from those of the Daily Review due to the focus. The larger paper, the Chronicle, focuses o ...

Servant leadership Essay Example | Topics and Well Written Essays - 1250 words

Servant leadership - Essay Example He left the journal publishing business and eloped to New York and from this city he moved on to Philadelphia city where he arrived in October in the year 1723. He was able to secure a job as a printer the work that he did for a very short period of time before he was carried away by the promises of Governor Keith to go to London (Franklin, 2001). The promises of Governor Keith did not materialize and he had to work as a compositor in London city until he was rescued by Denman who was a merchant and he was able to come back to Philadelphia. Back in Philadelphia, Denman was able to secure for him a job in some of his businesses until his sudden demise upon which Benjamin had to make a come back to his earlier business of printing journals (Franklin, 2001). He was able to set up The Pennsylvania Gazette and through this journal he was able to write numerous essays which he later used for agitating reforms in the local politics, Benjamin died at the age of 84 in the year 1790. Accomplis hments Benjamin was able to successfully issue an article by the name â€Å"Poor Richard’s Almanac† through which he managed to utter pithy messages and wise sayings and from these utterances and sayings he built his reputation (Franklin, 1959). Some of the pithy utterances and wise sayings were borrowed while others were composed and this publication was established in the year 1732. In the year 1758, Benjamin was able to momentarily stop publications of the Almanac articles and instead he converted most of these publications into â€Å"Father Abraham’s Sermon† which later emerged as a famous literature during the era of the Colonial America (Franklin, 1959). Major successes Through his involvement with the public affairs, Benjamin was able to set up an Academy which was later repossessed and upgraded into Pennsylvania University. He was also able to establish American Philosophical Society and the purpose of establishment of this society was to enable m en who were considered as scientific to be able to share with one another their various discoveries (Franklin, 2001). He was active in politics and was able to secure a seat and later introduced postal system reforms in the home politics. Major failures Benjamin was stained with nepotism since he used his position in politics to advance most of his relatives. He was also able to lose his Assembly seat and in the year 1764 he was sent to England on a mission as the colony agent and during service as an agent he was able to oppose the establishment of the Stamp act, but he lost his petition on the basis of securing a favor for his friend in one of the stamp offices back in the USA as an agent. Leadership approach of Benjamin Franklin In his leadership approach Benjamin is considered as a social innovator and this is evident during the year 1727 and 1757 in which he was able to champion seven leading social innovations and these innovations later changed the nature of the two cities na mely Pennsylvania and Philadelphia (Mumford, 2002). Between the era of 1727 and 1757, Benjamin’s social innovations are most evident and some of the areas of innovations include development of the Pennsylvania Stove, gas lamps, and improvement of the various gutters in the streets and the general society welfare (Mumford, 2002). In the year 1727, Benjamin was able to establish Junto club and through this club he was able to pass his intellectual and monetary

Reality TV Influence on the Audience Essay Example | Topics and Well Written Essays - 1250 words

Reality TV Influence on the Audience - Essay Example As the discussion stresses  during the initial years of the twenty first century, viewers watched reality TV to observe people’s lives, watch them argue, fight, eat bizarre things and reveal personal details of their lives. These reality shows were humored and harmless. But with time, the essence of reality TV has changed. People now participate in reality shows to contest against each other in order to win some prize or gain popularity. This reflects increased competitiveness and materialism prevailing in the society.  This research declares that  as television drama became more violent and sexually explicit, reality TV evolved as a more meaningful genre of TV shows that present viewers with more competitive and bitter versions closer to reality. Psychologists present interesting explanation as to why reality shows are very popular. One of the primary reasons is that viewers can identify themselves with the participants who are initially ordinary people and then become famous. Secondly, they enjoy the competitive nature of such shows since there are always winners and losers.  Reality TV is taking over regular TV and is polluting people’s mind. Violence, distorted pictures of reality, language and stunts are marking a lot of reality TV. These shows are very entertaining but many professionals are expressing concerns over the harmful implications. They point out that negative impacts of reality TV are higher for children and teenagers than adults.

Discuss the relationship between nationalist and anti-nationalist Essay

Discuss the relationship between nationalist and anti-nationalist memories - Essay Example of historians, journalists, and demagogues, NGOs’ ad statesmen in invoking the past in a selective or all inclusive manner is indeed crucial in shaping the public discourse over what the past means. Since the topic of the paper is about exploring the connections between nationalist and antinationalist memories, this introduction is to set the context for the paper by alluding to the myriad ways in which the past can both be a source of inspiration as well as a source of conflict. Hence, memories can be nationalistic for a sect or ethnic group and the same memories can be antinationalistic for another sect or ethnic group. It is only when the shared memories lend themselves to commonality and objective interpretation can there being true peace in the world (Wimmer, 28). The Balkans is often cited by researchers for the prevalence of memories that are nationalistic and antinationalistic. The reason for choosing the Balkans by these researchers can be fathomed from the fact that the Balkans was a place where there were instances of the collective memory of a shared experience giving way to fractious and fissiparous memories mainly due to the internecine civil strife that plagued the region in the 1990’s. The Balkans and the various ethnicities present there are representative of the way in which fragmented memories often take hold when a nation composed of different ethnicities and bound together by slender threads of commonalities give way to strife when the threads cannot hold any more. The way in which some citizens of the erstwhile Yugoslavia remember fondly the times under Tito and the others speak optimistically about the future are emblematic of the memory tricks that the mind can play on people who had a shared past but are now living in divided and fragmented ways (Todorova, 13). Similar is the case with the Partition of India following the exit of the British from Imperial India following World War Two. Once the British departed, there was an outbreak

Consumer Behaviour In Hotel Industry Marketing Essay

Consumer Behaviour In Hotel Industry Marketing Essay Understanding of customers as well as customer behaviour is the key success factor in marketplace, either nationally or internationally. Consumer behaviour refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Hawkins et al., 2010). Hawkins et al. (1992) defined it as a process of a study of economic, social psychology, sociology as well as cultural anthropology in order to endeavours to understand the customer purchasing and lifestyle. The basic requirement for operating a business is to build, retain and satisfying customers. Lack of understanding consumer behavior will lead to difficulty in retain and satisfying (Kim et al., 2001). For instances, a new chain hotelier need to has the capability in understanding the current as well as future behaviour of consumers. It is essential for a new chain hotelier to expect the prospective increase in customers demanding for future, food and beverage services in certain area and the number of rooms. 2.8 Consumer Behaviour in Hotel Industry Hospitality is a unique industry provides a range of substantial products as well as insubstantial services, for example accommodation, atmosphere, food and drink and spa service. Thus, consumer behaviour is predominantly complicated and significant towards hotel industry. Prominently, hotel industry is highlighted on customer experience and customer experience in great extent straight influence customers feelings, attitudes, and buying intentions. Consequently, lead to a subsequent behaviour (Whitford, 1998). Hospitality experience is particularly broad and diverse. It will be different from customer to customer for instance leisure guests behaviour is different from business. Hotel tends to develop and monitor visitor understanding to make positive relative relationship with consumers as potential guests spill major consideration on satisfaction and experience when decide on a hotel. According to Zeithamal et al (2003), customer satisfaction could give rise to guest loyalty. However, Kotler et al., (2003), Reid Bojanic (2009) argue that customer not necessarily will revisit again due to the variable of customers expectations even though when a customer is satisfied with high hotel experience quality delivered. For example, a customer is prefers to look for something new and fresh as he or she is bored of the hotel he or she used to stay. Besides, customers expectation most likely influence by pre- purchased form of hotel industry in some extent. Hence, hotel customers have valid reasons and right to select the hotel rather than the hotels competitors and revisit over and over again only if the hotelier understanding customers behaviour and providing constant satisfaction (Keller, 1993). Customer is a key player for an organization. Every successful business is customer driven. Therefore, marketing is the method to build long term relationship with customers. This is the key intention of the organization towards the customer (Kotler, 1983). In other words, profit maximisation is the fundamental objective to run a business, whilst customer is the key source of profit, thus with the purpose of achieve competitive advantage in market place, the organisation should position customer in priority place, which to great extent based on understanding customers and their behaviour. An organisation will find hard to sustain if they ignore the important of understand customer behaviour (Kim et al., 2001). Hawkings et al., (2010) defined customer behaviour as the study of organisations, individuals, or groups also the procedure they employ to dispose, secure, use and select of services, experiences, products, or ideas to satisfy requirements as well as the consequences on the cus tomer and society that result from these processes. As stated previously, customer behaviour is particularly complicate in hotel industry because of some natures of hospitality. Vitally, customers understanding are given by both intangible services and tangible products. The example of intangible services such as spa treatment or atmosphere while tangible products such as food and beverage or accommodation. The feelings, emotion and purchase intention of customers could affect the quality of consumers experience whereby can be variable also different from one to another. As a result it increase difficulties of monitoring and control (Whitford, 1998). Meanwhile, customers satisfaction may shattered by the advance payment approach of hospitality industry due to the expectation gap in their psychological value. On the whole, customer loyalty could be vitally affected by consumer satisfaction but this interrelation is not typified in hospitality industry (Zeithamal et al., 2003).That is a chance that customers may decide not to revisit al though the hotel meet their requirement and achieve satisfaction. This is due to the same products or services provide. For the reason, customers are desire for new environment and they might tire with the hotel they often stayed with (Kotler et al., 2003, Reid Bojanic, 2009). As a result, Keller (1993) claimed that customers are motivated with valid reason to faithful to some hotel, which possibly will enhance profitability for the hotel company provided that they presenting constant satisfaction by clearly understanding consumersbehaviour (Bowen Shoemaker, 1998). Profitability would accelerate approximately 100% if that is given rise of five percent consumer retention. Furthermore, the cost of obtaining new consumer is much more expensive (Reicheld and Sasser, 1990). Primary data Primary data is the first- hand experience collected from the research. Primary data has the greatest originality characteristic where hardly to be modified by human beings and has not been published yet which is including observations, interview and questionnaire (Sekaran and Bougie, 2010). Besides, primary data has it owns greater validity in which it is generally right when the secondary is unavailable or insufficient to respond the research question (Ghauri, 2005). However, it is time consuming and costly to collect primary data due to the limitation of sources for primary data. Secondary data Secondary data is the second-hand data which is collected by someone else others for some other purposes instead of the researcher including both raw data (such as, organisationsdatabases, payroll details) and published summaries (such as, journals, periodicals) (Saunders et al, 2003). The advantages of secondary data are the variety of sources and it is easy to access. The reliability and validity of secondary data are lower than primary data due to it can be easily obtained and manipulated by human beings. Having judged advantages and disadvantages of the two types of data, and according to the purpose of the study, primary data will be collected through a questionnaire to investigate customers opinion about their which can attract them come back to the hotel. In spite of many difficulties may faced when collecting primary data, it is still perceived as the most reliable and authentic source of data (Ghauri, 2005). The questionnaire is deemed most frequently used strategy in busine ss and management research as it enables the researcher to economically collect a large amount of data from a sizeable population as well as easily explain and compare. As for the question design, according to Saunders (2003), close question is usually quicker and easier to answer, as minimal writing required; hence all questions in this survey are close-ended designed. Two types of closed question are employed the questionnaire: category and rating questions. For one thing, category questions are used for the first part of the questionnaire to ask personal information including gender, age, occupation, nationality, as well as income. In the mean time, having considered the age and income relate to individual privacy, the question is only asking the age group and income range instead of specific figures. Individual information is necessary simply because these attributes will significantly affect their hotel choice and preference. Also, category questions still applied to the second part which about respondents behavior towards hotel choice and reasons, since category question are suitable for behaviour or attributes (Saunders et al., 2003). The thi rd portion is in regard to respondents opinion and suggestion towards the special reason or some advice for the Jingdu Hotel. Therefore, the Likert-style rating scale with five point are appropriate for third section, as what Saunders (2003) suggested, opinion data is most frequently collected by rating questions, especially Likert- style rating scale, in which the respondent is asked their agreement level. A ranking question will not be taken into account, as it usually takes relatively longer time to finish by asking the respondent to place thing in rank order. Additionally, a covering letter will be accompanied to explain the solo academic purpose of the survey and express gratitude for their kind corporation. Dillman (2000) suggests the covering letter could to some extent improve the respondent rate. According to Sekaran and Bougie (2010), sampling is the process of selecting a sufficient number of the right elements from the population. It is to great extent influence the effectiveness of the research. This research is concerned with the customer loyalty strategies in Jingdu Hotel, and the questionnaire aims to investigate customers preference towards the Jingdu hotel. Hence, the population would be all customers who have experienced or attempt to have an experience in this hotel. According to Saunders (2003), non- probability sampling is most practical for exploratory research when the sample size is ambiguous and unsuitable for probability sampling. In this study, in order to improve the effectiveness of the survey result, the sample size has been limited to customers who have stayed with international hotel chains, since those customers may better understand the international hotel companies than those people have no international hotel experience. At the same time, the conve nience sampling will be employed to conduct the survey, as it can quickly and easily obtain the sample (Saunders, 2003). Specifically, questionnaire will be sent to these customers who are already joining this hotel when they are checking-in or checking out to ensure the validity and reliability of the answers. 3.5 Reliability and Validity It is critical to evaluate the reliability and the validity to minimise the error when carrying out the research (Saunders et al., 2003). Since this research will collect primary date through questionnaire, factors may affect reliability and validity will be the questionnaire design, structure of the questionnaire, sampling, and the respondents. 3.5.1 Reliability According to Joppe (2000), reliability often refers to the extent of the results are stable over time, whether the procedures of collecting data, as well as the findings are consistent. Kirk and Miler (1986) identify three factors of the reliability in quantitative research, which related to: repeatability, stability, and similarity within a given period of time. Moreover, there are four threats towards reliability mentioned by Robson (2002) that: subject or participant error, subject or participant bias, observer error, as well as observer bias. 3.5.2 Validity According to Saunders et al., (2009), validity is concerned with whether the quality of the research measurement and the research results are trustworthy and scientific. Three types of validity have been defined: construct validity, content validity and criterion-related validity. Wainer and Braun(1988) assert the main validity in quantitative research is construct validity, which refers to the initial concept, notion, question or hypothesis that determines which data is to be gathered and how it is to be gathered. In this research, in order to enhance the validity, the questionnaire was tested carefully to avoid errors owing to ambiguity or misunderstanding. The researcher uses clear instructions and simple wording to ensure that the responses will be valid. At the same time, all questions are close- end type to ease respondents in order to maintain the objectiveness and validity, as according the suggestion from Foddy (1994), closed questions can be relatively easy and efficient to answer from respondents. Additionally, the length of the questionnaire has been controlled to 15 questions to ensure participants who can complete within 5 minutes and hence to avoid the low respondent rate. The covering letter accompanied with the questionnaire to explain the only academic purpose of the investigation and guarantee the confidentiality at the same time. The questionnaire has been improved by a pilot test to ensure the feasibility and avoid ambiguity.

La Traviata :: essays research papers

La Traviata A Commentary The film â€Å"La Triviata† displayed a fundamental romantic attack on conventional bourgeois morals, arguing that a good heart is more important than social acceptance, that the distinctions which split the beau monde (socially elite) from the demimonde (courtesans) are harsh and hypocritical, and that true love must triumph over all. Alfredo’s father destroyed this relationship when he pays visit to Violetta and request she break off the relationship with his son. Alfredo’s sister is engaged to be married, but if word of his affair with Violetta were to get out, the engagement would be terminated. During this time even the most respectful families would not even want to associate with another family in which one of the members was entangled with such a sinful person. This demonstrates that marriage is viewed as a business arrangement put together by families, rather than by the love between two people. Like the characters in the film, women in the 19th century didn’t have many choices in life. They were expected to get married and be supported by a husband. For those few who didn’t sometimes became prostitutes or if they were lucky, courtesans. Any woman who slept with a man before marriage was thought to be â€Å"ruined† (unfit to wed), and should be shunned as a social outcast. For many such women prostitution was a means of survival. Violetta represents the extent of female independence in the 19th century. She uses men to ‘survive’ by accepting gifts and money, but she is not trapped in the legal repression of marriage. Violetta’s life is filled with parties and wealthy male companions provide her with far more excitement in life than would the traditional role of marriage. However, Violetta’s choice is misleading, for she knows that a woman in this time can’t go against tradition without facing severe repercussions. Contradictions and hypocrisy was prevalent between the lives and values of the bourgeois gentlemen. Prostitution and gambling were extremely popular and widespread, at the same time they were being publically condemned. Men were expected to have mistresses whom they supported financially; but they were expected to conceal that fact, and they were expected not to fall in love with them.

Marketing Mix Cafe Coffee Day Essay

The leading coffee chain across the world, Cafe coffee day has several products which appeal to the Indian audience and it has a price which is very much affordable for the upper middle class of India. The promotions are amazing and it has numerous retail outlets which are growing in number across India. This article discusses the marketing mix of Cafe coffee day. Product: Cafà © Coffee Day product mix constitutes a wide range of products that appeal primarily to Indian coffee and snack lovers. Products have a decided Indian taste to it – be it food or coffee. Most of the eatables have been adopted to meet the Indian taste buds like samosa, biryani, masala sandwich, tikka sandwich etc. Thus they have been trying to capture the Indian taste along with classic coffee.The best selling item in summer is frappe, which is coffee and ice cream blended together. The young people favor it. In winter it is cappuccino. Their merchandising includes funky stuff like t-shirts, caps etc. Price: Considering that Cafà © Coffee Day knows its major customer lies in the bracket of 15- 29,it has tried to derive a policy whereby it can satisfy all its customers. The price for a cup of coffee ranges from Rs.45 to Rs 80. From the time it first started its operations, therehas been only minor changes in the pricing policy of Cafà © Coffee Day. The changes havebeen mo re due to the government taxes than any thing else Place: The strategy CCD has adapted is to place a cafe in every possible location where some business can be generated.This is a prime factor in determining the success of a retail chain. Cafà © Coffee Day looks to cater to their target market with strategically located outlets. Their outlets are generally located in High Street/ Family Entertainment Centers, gas stations, near Collegesetc . Promotion: CCD is involved in all the areas of serious consumer passion like: Television:Cafà © Coffee Day held a contest around a very popular programme on Zee English calledFriends. All the six lead characters are shown often visiting a coffee shop.They have tied up with Channel [V]’s Get Gorgeouscontest. Tie-ups:Besides that Cafà © Coffee Day also tie up lot of the youth brands. So they have a contest going on with Levis,another one with Scooty, Liril, latest one with AirtelFriends. Association with movies:CCD can be seen in movies like Khakhee and Mai Hoon Na Sales Promotion:Cafà © Coffee Day uses special ‘Cafà © Citizen Card’ for rewarding Cafà © Coffee Day’s customers. It is a loyalty program to gain new customers and retain the existing ones. Process: The ordering and delivery process in CCD was earlier based on self- service. But now in most its coffee shops the waiter comes and takes away the order and delivers the order on table. Physical evidence: a)Logo , image, brand: Cafà © Coffee Day has used bright red and green colors in its logo. RED stands forleadership , vitality,passion for coffee. The GREEN stroke harks back the coffee plantations that they own.Cafà © is noticeably larger in the logo to denote that Cafà © Coffee Day pioneered thecafà © concept in India way back in 1996.The font looks as though the letters have congealed out of a liquid. b) Architecture and Decor:Largely wood and granite based interior with young colours of today,like limegreen, yellow, orange, and purple predominate. c) Literature:The literature provided by Cafà © Coffee Day is indicative of its youthful image. Themenus, posters, pamphlets are all designed to attract young and young at heart People: People at Cafà © Coffee Day believe that â€Å"People are hired for what they know but fired for how they behave†. Motivation and personal skill are laid emphasize upon. Their employees are like friend to the customer but at the same time th ey know about the international standards of hygiene and cleanliness and personal grooming.

What Is the Common Core A Straightforward Guide

What Is the Common Core A Straightforward Guide SAT / ACT Prep Online Guides and Tips Have you heard about the Common Core? Are you asking, "what is the Common Core, exactly?" Don't worry. This post will explain what the Common Core is, why it was adopted, and how it could affect you as a student. Why should you care? The Common Core has driven some pretty major changes to big-name standardized tests like the SAT and ACT, as well as curriculum changes within schools. So read on to discover what you’re being tested on and why! Common Core 101 In this section, I'll explain what the Common Core is, why it was implemented, and what some common opinions about it are. Later, I'll discuss how the Common Core could affect your high school classes and standardized testing. Why Does Common Core Exist? Who Uses It? The Common Core is a set of educational standards for American schools, from kindergarten through 12th grade. It was designed so that education is consistent between each state and district. The first official adoptions of the Common Core were back in 2010, which means it has only been implemented during the 2013-14 school year and beyond. Since it has only been used the past two years, it’s hard to say how effective it’s been so far. It will take a few more years of Common Core before we have a decent sense of how useful it's been. It’s currently been adopted or partially adopted by 40 states. Four states never adopted the standards, and six initially adopted them but later repealed the standards. Or to put it another way, every state except Alaska, Indiana, Michigan, Missouri, Nebraska, New Jersey, Oklahoma, South Carolina, Texas and Virginia has adopted the standards. (Minnesota has adopted the English standards but not the Math ones). In the 44 states that have adopted the standards, school districts still design their own curriculums, and teachers create their own methods for instruction. In other words, the Common Core is not a day-by-day curriculum teachers have to follow – instead, it’s easiest to think of it as a series of basic benchmarks for each grade. So what exactly are these benchmarks? What do the Common Core Standards Do, Exactly? The Common Core sets specific learning goals for students in each grade from Kindergarten through 12th grade in two subjects: Math and English. Broadly speaking, the standards emphasize critical thinking and real-world problem-solving skills as opposed to rote memorization, reading obscure texts, and packing in tons of math concepts each year. The English standards rely on a mix of literary, historical, and informational texts – everything from Huck Finn to the Declaration of Independence to scientific articles. The Math standards focus on problem-solving and modeling as opposed to just moving through dozens of math concepts. You can expect to see more complex problems, including story problems, in math classes that are following the Common Core. We'll dig into the high school Common Core standards in depth later in this post. The Pros and Cons of Common Core There has been a lot of debate over the Common Core since it was first adopted by many states in 2010. We’ll leave it up to you to decide if the Common Core is a good thing or not, but these are the basic arguments for and against the standards. Supporters of the Common Core say the standards will better prepare students for college and their careers. By focusing on having students explain their thinking and come up with new ways to solve problems, they hope to help students be better college students and moreeffective workers. One high-profile supporter is current US Secretary of Education Arne Duncan, who said Common Core may be "the single greatest thing to happen to public education in America since Brown versus Board of Education." Current US Secretary of Education Arne Duncan is a big fan of the Common Core. Critics say the standards are vague and might not be easy for many schools to adopt. Some believethey won’t lead to a marked improvement in school performance, especially since they come with harder state testing. Others are worried that the standards weren’t tested before they were adopted, so there is no way to know how’ll useful they’ll be. If you want to read more, one of the most thorough arguments against Common Core comes from Diane Ravitch, an education historian and former U.S. Assistant Secretary of Education. How Common Core Could Affect Your High School Classes Common Core was designed specifically for Math and English, so those are the classes where you can expect to see the biggest changes as a high school student. While your social studies, history, and science classes may incorporate some Common Core-like elements (more open-ended questions, problem solving, and real-world applications), it’s likely that your Math and English teachers will be responsible for the biggest curriculum changes. This article focuses on the high school Common Core standards, so if you want to see a guide to the Common Core at all grade levels, K-8, check out this guide put out by the national PTA. Common Core Math Experts have mostly agreed that in the past, American math classes have tried to cover too much ground each year. This means students know a little bit about many topics,but don’t have a solid understanding of the main ideas that would help them in more advanced math classes. In response to this issue, the Common Core math standards tackle fewer topics in more depth. The goal is for students' math fluency (their ability to perform basic math functions and work through problems) to be strengthened. You'll still spend time memorizing and practicing formulas and working through math problems, like you're probably used to doing in math class. But you’ll also do a lot of modeling to understand concepts you're learning about. For example, instead of just learning that y = mx + b is a linear equation and drawing it on a graph, you might model a linear equation with a real world situation, like in this example problem from Khan Academy: The problem still requires students to know the basic y = mx + b formula and what it means. But it goes a step further by requiring students to apply that formula to a real-world situation. You can see another example of how Common Core standards aim to promote more critical thinking below, courtesy of Foundation for Excellence in Education: For the problem on the left, you could just tackle it by manipulating the equation until y is alone. As the analysis notes, if you can follow a series of mechanical steps, you can get the right answer. For the problem on the right, not only do you need to find out what y is, but you also need to make your own equations, which requires you to have a stronger conceptual understanding of what equations are and how to write them. Basically, Common Core is trying to create a balance between math fluency (working through problems, memorizing formulas) and the ability to solve tougher problems using critical thinking skills. The Common Core High School Math Standards This is a basic summary of what the Common Core math standards will look in high school. Notice that these aren’t incredibly detailed, and focus on developing key skills in each area. They're less focused on moving through the traditional math sequence and getting through a bunch of concepts (Beginning Algebra, Geometry, Intermediate Algebra, Trigonometry, etc). Also notice these standards only go up through Statistics, so if you’re an advanced student aiming for calculus, these standards might not apply to you in your upper-level courses. Concept Description Example Number and Quantity Work with rational and irrational numbers, including exponents, solve problems with a wide range of units and solve problems by thinking about units. The Trans Alaska Pipeline System is 800 miles long and cost $8 billion to build. Divide one of these numbers by the other. What is the meaning of the answer? Algebra Solve real-world and mathematical problems by writing and solving nonlinear equations, such as quadratic equations, interpret and manipulate algebraic expressions to solve problems. Solve a problem about a loan with interest rate r and principal P by seeing the expression P(1+r)n as a product of P with a factor not depending on P. Functions Analyze functions algebraically and graphically, and work with functions presented in different forms. Given a graph of one quadratic function and an algebraic expression for another, say which has the larger maximum, working with function families and understanding their behavior (such as linear, quadratic, and exponential functions). Modeling Analyze real-world situations using mathematics to understand the situation better and optimize, troubleshoot, or make an informed decision about a problem or issue. Use volume formulas and graphs to find an optimal size for an industrial package. Geometry Prove theorems about triangles and other figures; use coordinates and equations to describe geometric properties algebraically. Prove that the angles in a triangle add to 180 degrees; write the equation for a circle in the coordinate plane with a specified center and radius. Statistics and Probability Make inferences and justify conclusions from sample surveys, experiments, and observational studies. Work with probability and use ideas from probability in everyday situations. Compare the chance that a person who smokes will develop lung cancer as compared to the chance that a person who develops lung cancer smokes. Via Parents' Guide to Student Success, from the National PTA. Common Core English (Language Arts) The old English (or Language Arts) standards, especially at the high school level, tended to focus mostly on reading and analyzing literature. The new Common Core English standards include a shift to more nonfiction and informational texts, as well as a push for more class discussions and writing that are focused on evidence from the readings (as opposed to the prior experiences or ideas of the students or teacher). Specifically, in elementary school, according to the Common Core, students should be reading a mix of 50 percent literature and 50 percent informational texts. By high school, students’ reading will shift to be 30 percent literary and 70 percent informational. The Common Core also pushes for students to study important foundational documents of the United States, including the Declaration of Independence. The new standards also push students to read harder texts that are matched to their grade level, even if their reading ability is below grade level. In the past, teachers were encouraged to match readings to the students’ current level of skill. To help them keep up, teachers should use techniques like close reading, and not be afraid to spend more than one class period on just one text. Also, instead of asking more general questions about a text, the Common Core encourages teachers to ask more specific questions about details in the text and what you can infer from them. All of this is to help students read and understand complex texts from a variety of subjects, and to prepare them to write strong essays, reports, and presentations. This table has a basic summary of the Common Core English standards for high school students. Just like the math standards, they're mostly skills-based (e.g., be able to "evaluate arguments and specific claims") as opposed to content-based (e.g., "read Shakespeare's Romeo and Juliet"). Concept Goal Reading Understand more from and make fuller use of written materials, use a wider range of evidence to support an analysis, make more connections about how complex ideas interact and develop within a book, essay, or article. Reading Evaluate arguments and specific claims, assess whether the reasoning is valid and the evidence is sufficient, and as appropriate, detect inconsistencies and ambiguities. Reading Analyze the meaning of foundational U.S. documents (like the Declaration of Independence, the Preamble to the Constitution). Writing Make an argument that is logical, well-reasoned, and supported by evidence. Writing Write a literary analysis, report, or summary that develops a central idea and a coherent focus and is well supported with relevant examples, facts, and details. Writing Conduct several research projects that address different aspects of the same topic, using more complex books, articles, and other sources. Speaking and Listening Respond thoughtfully to diverse perspectives; synthesize comments, claims, and evidence made on all sides of an issue; and resolve contradictions when possible. Speaking and Listening Share research, findings, and evidence clearly and concisely. Speaking and Listening Make strategic use of digital media (e.g., animations, video, websites, podcasts) to enhance understanding of findings and to add interest. Language Determine or clarify the meaning of words and phrases, choose flexibly from multiple strategies, such as using context, Greek and Latin roots, patterns of words (conceive, conception, conceivable), and consult specialized reference materials. Language Analyze figures of speech (e.g., hyperbole, paradox) in context and analyze their role in the written materials. Via Parents' Guide to Student Success, from the National PTA. How Common Core Affects Standardized Testing The Common Core will have a pretty sizeable effect on standardized testing – from college admissions tests to in-school exams – in the next few years. This may be the area you see the most noticeable changes in your high school experience, so read closely! First off, it’s important to know that the SAT and ACT were both involved with the creation of the Common Core standards. And in fact, the current head of College Board (the company that makes the SAT) helped write the Common Core. He was on the Language Arts committee. As Diane Ravitch notes in the Washington Post, â€Å"With David Coleman in charge of the College Board, the SAT will be aligned with the Common Core; so will the ACT. Both testing organizations were well represented in the writing of the standards; representatives of these two organizations comprised 12 of the 27 members of the original writing committee.† So it’s not a surprise that the SAT’s 2016 redesign is in large part to fit in with the Common Core Standards. To take just one example, let’s look at how the SAT essay is changing. This is an example of an old SAT essay topic: And hereis an example of a new one: (The prompt also includes an essay, which we won't make you read!) Via Test Specifications for the New SAT, pages 131-3. Notice the old essay question allowed students to draw from personal experience and examples. The new essay is all about working with evidence to make an argument – just like the English standards specify above. (We'll be outlining even more changes in an upcoming post just about SAT and the Common Core.) The ACT’s new features, like the new essay and more complex science questions, also speak to the Common Core standards, even though the ACT changes are less dramatic. In addition, ACT Inc.’s new Aspire testing aligns to Common Core goals. But the changes don’t stop with the SAT and ACT. Recent AP redesigns of Physics and US History have the goal of making the classes more skills-based and involving more critical thinking. Plus, Smarter Balanced, PARCC, and other new state-wide tests have been created to assess students with the new standards in mind. "To get at what's really fundamental in the Common Core, the higher-order thinking skills, we need performance-based tasks," said Derek Briggs, who advised both Smarter Balanced and PARCC (as quoted in US News). Thus,new tests had to be designed. These new tests could make standardized testing take even longer since the performance-based tasks take up much more time than your typical scantron-and-pencil multiple choice test. What Should You Do if Your State is Using Common Core? Even though the Common Core changes might seem intense, the good news is that, as a student, there isn't a lot you have to do to prepare for the new curriculum. Read on for advice on handling Common Core both in the classroom and on college admissions tests. Common Core in School If you’re a student, you don’t need to stress about the changes at the classroom level – your teachers will be the ones integrating the Common Core into their curriculums based on how your school district is adopting the standards. It would be worth talking to your teachers about how Common Core has affected their curriculums, if at all. Math and English teachers are likely to see the biggest changes. If your school is using Common Core, you can keep the standards in mind and work to use more evidence in English class and use real-world examples in math. But again, your teachers are responsible for implementing the changes to their curriculums and you should follow their lead. There is one important point to check up on: check in with your guidance counselor to make sure the sequence of math classes at your high school isn’t changing. If you want to take Calculus by the end of high school, you should aim to have completed Algebra before freshman year. Since the Common Core standards don’t explicitly list Algebra until ninth grade (even though Algebra concepts are included in the middle school standards), some worry that Algebra classes will be bumped to ninth grade, putting students behind. Common Core on Standardized Tests We will have more detailed posts coming up on Common Core specifically on the SAT and ACT. But if you're worried about how the Common Core will change the ACT and SAT and affect how you study for either test, keep the following advice in mind. For the SAT, instead of worrying about how Common Core is changing the test, learn as much as you can about the new SAT and also check out our complete guide to studying for it. On the ACT, the changes are subtler, so you’ll mainly have to worry about being ready for the new essay, as well as theharder reading and science questions. As always, we recommend taking plenty of full-length practice tests to prepare for the test. If your school is implementing Smarter Balanced, PARCC, or ACT Aspire, don’t stress over them, since your performance on those tests doesn’t affect your grades or college prospects. It will be your teacher’s job to prepare you for in-school assessments. What’s Next? If you’re part of the graduating class of 2017, you could take either the â€Å"old† or â€Å"new† SAT. Learn how to decide between the old and new SAT – and whether you should consider just taking the ACT instead! Have you already decided to take the ACT? Learn if the ACT is getting harder, and get a complete guide to ACT Science. Chosen the SAT instead? Get a complete guide to SAT Reading if you're taking the "old" SAT, orread more in-depth about the new SAT if you'll be taking it. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

geronimo pratt essays

geronimo pratt essays geronimo ji Jaga (preferred capitalization), also known as Geronimo Pratt, a former Black Panther leader, was wrongfully convicted 24 years ago for the murder of a woman in Santa Monica, California. geronimo has always maintained that he was 400 miles away in Oakland, California, at the time of the killing at a Black Panther meeting, and that he was a victim of the FBI's Counter Intelligence Program (COINTELPRO). Represented by Stuart Hanlon, Johnnie Cochran, Robert Garcia, Julie Drous, Valerie West, David Bernstein and other members of his defense team, geronimo had his conviction and life sentence vacated on May 29, 1997. He was released from prison on June 10, 1997. Judge Everett W. Dickey, Superior Court Judge, held that the prosecution denied Mr. Pratt a fair trial in violation of his constitutional rights. The prosecution suppressed material evidence relating to the question of guilt and to the credibility of a material witness, in violation of the 1966 United States Supreme Court ruling in Brady v. Maryland. The evidence that the prosecution withheld about prosecution witness Julius Butler could have put the whole case in a different light and the failure to disclose it undermines confidence in the jury verdict, according to Judge Dickey. Butler engaged in informing activities on behalf of the Los Angeles County District Attorney's Office, the Los Angeles Police Department, and the Federal Bureau of Investigation. The prosecution was required to provide this information to the defense in order to allow the jury to assess his motives and credibility as a witness. The information would have permitted potentially devastating cross-examination or other impeachment of Butler. Throughout the first eight months of 1970, Geronimo Pratt spent much of his time in court, defending himself against the charges arising from his Panther activities. On August 17 he was ordered by Huey Newton to "go underground" to build a "revolutio ...

Answer following questions Assignment Example | Topics and Well Written Essays - 1250 words - 1

Answer following questions - Assignment Example Those who showed no slight interest in the human rights that it as largely purported that they were abusing. However, they carried themselves out with great discretion and prided itself in privacy (Barnett 143). In time the group soon became a dreaded entity that was only whispered about with nobody admitting full responsibility for the spread of the terror that the people felt. But within time given the effectiveness of the operations, the amount of illicit guns held by the civilians reduced immensely thereby reducing the levels of crimes in the country. A young man was later arrested and charged in court with the murdered of the president John F. Kennedy which were steps made in the right direction towards an effective justice system thanks to the act. Routine activity theory and differential association theory are all theory that try to explain why people behave in particular ways thereby committing crime. While differential association theory believes that criminal behavior is learnt, routine activity theory asserts that criminals have a tendency of committing crimes again well out of routine. Differential association theory states that criminal behavior is learned. As one stays with others that are of ill behavior, he gets acclimated to the weird lifestyle and what is wrong begins to seem right. He espouses to the principles of the new group and is willing to die protecting them. The first crime is normally as a test of the understanding of the lessons taught and its success determine what more is taught. On the contrary, the routine activity theory claims that the first crime normally hap[pens as an accidents and is normally unplanned. However, its success or failure will most definitely determine the future of the criminal. A successful first time crime results in the engagement of a series of a lot others while the failure may lead to an arrest which may also serve to change perception and the criminal may

Strategic Planning (Southwest Airlines) Essay Example | Topics and Well Written Essays - 750 words

Strategic Planning (Southwest Airlines) - Essay Example Strategic management has been defined by Meyer as â€Å"the process by which managers understand organisational goals; examining the future threats to, and opportunities for, an organisation; identifying strategies for dealing with these threats and opportunities; ensure organisational capability to implement these strategies; and continually monitoring the entire process to provide direction and support for accomplishing the strategic management objectives† (Tyndall, et al., 1990, p.9). The strategic management practices of Southwest airline have been discussed in the later part of this project. Strategic planning Southwest Airline has its unique business model that has been planned after considering the corporate strategy and business environment. The company has a strategic planning committee whose members possess an in-depth understanding of different functional activities. These members are responsible for analysing the business environment in the local market. They also use different business reports to analyse the core competency of the business. On basis of the strengths, weaknesses, opportunities and threats, this committee formulates the business strategy for Southwest Airline. The activity system formulated by the strategic planning committee is as follows: Figure 1: Southwest Airlines’ Activity system (Source: Hitt, Ireland & Hoskisson, 2009, p.104) The above given plan resents the factors like low profit margin, attraction and retention of local passengers, point to point routes and limits customer services. These are some of the core strategies on which whole of the Southwest Airline’s business model is based. Strategic implementation The responsibility of the strategic planning committee does not end only by formulating the strategies; it is also responsible for implementing these strategies. As for example, to achieve the strategy of limited passenger services, the management under guidance of the planning committee has list ed out the process to active this goal. The company decided not to offer free meals, no baggage transfer facility, just 15 minutes for gate turnaround and limited use to travel agents. All these actions assist the company to achieve the objective of low customer service. The company’s vision statement reflects that Southwest Airline is highly focused on its employee base. The strategic planning committee has planned to enhance productivity of the employees. For this the company is implemented higher play structure for the work force. Flexible union contracts have been developed to meet specific requirement of the employees. The company also offers high level of employee stock ownership. All this is done to motivate the employees as this will not just enhance their performance but will also reduce the employee turnover rate. Again, the company has identified business travellers as the target customer group because this group travels t a higher rate and prefer to go by low cot airline. With time the size of their customer group will increase and it will assist the airline to expand its market share. Strategic control The process of strategic management often fails in spite of a well developed strategic plan and a successful implementation process. This is because often the company fails to control the change introduced in the business process for long run. As a result, whole of the capital and the managerial time